Designing Loyalty in the Metaverse: How Immersion and Digital Personas Create Relationship Benefits

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Proceedings of the Logistics Research Network (LRN) 2025 China Conference
Publication status	Accepted/In press - 8 Oct 2025
Event	Proceedings of the Logistics Research Network (LRN) 2025 China Conference - Chengdu University of Technology, Chengdu, China Duration: 28 Nov 2025 → 30 Nov 2025 https://cim.cdut.edu.cn/info/1098/5336.htm

Conference	Proceedings of the Logistics Research Network (LRN) 2025 China Conference
Abbreviated title	LRN 2025
Country/Territory	China
City	Chengdu
Period	28/11/25 → 30/11/25
Internet address	https://cim.cdut.edu.cn/info/1098/5336.htm

Cite this

@inproceedings{1e92a84e37b04097bef876076bdd924d,

title = "Designing Loyalty in the Metaverse: How Immersion and Digital Personas Create Relationship Benefits",

author = "Cheng Ma and Jiyao Xun and Zi Ye and Yi Hong",

year = "2025",

month = oct,

day = "8",

language = "English",

booktitle = "Proceedings of the Logistics Research Network (LRN) 2025 China Conference",

note = "Proceedings of the Logistics Research Network (LRN) 2025 China Conference, LRN 2025 ; Conference date: 28-11-2025 Through 30-11-2025",

url = "https://cim.cdut.edu.cn/info/1098/5336.htm",

}

TY - GEN

T1 - Designing Loyalty in the Metaverse: How Immersion and Digital Personas Create Relationship Benefits

AU - Ma, Cheng

AU - Xun, Jiyao

AU - Ye, Zi

AU - Hong, Yi

PY - 2025/10/8

Y1 - 2025/10/8

M3 - Conference Proceeding

BT - Proceedings of the Logistics Research Network (LRN) 2025 China Conference

T2 - Proceedings of the Logistics Research Network (LRN) 2025 China Conference

Y2 - 28 November 2025 through 30 November 2025

ER -