Designing Loyalty in the Metaverse: How Immersion and Digital Personas Create Relationship Benefits

Cheng Ma, Jiyao Xun*, Zi Ye, Yi Hong

*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceedingConference Proceedingpeer-review

Original languageEnglish
Title of host publicationProceedings of the Logistics Research Network (LRN) 2025 China Conference
Publication statusAccepted/In press - 8 Oct 2025
EventProceedings of the Logistics Research Network (LRN) 2025 China Conference - Chengdu University of Technology, Chengdu, China
Duration: 28 Nov 202530 Nov 2025
https://cim.cdut.edu.cn/info/1098/5336.htm

Conference

ConferenceProceedings of the Logistics Research Network (LRN) 2025 China Conference
Abbreviated titleLRN 2025
Country/TerritoryChina
CityChengdu
Period28/11/2530/11/25
Internet address

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