| Original language | English |
|---|---|
| Journal | Asia Pacific Journal of Marketing and Logistics |
| Publication status | Published - 22 Feb 2026 |
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Designing Ethical Brands: The Impact of Logo Frames on Consumer Perceived Brand Ethicality
- Lijing Zheng
- , Yi Zhu*
- , Chenwei Li*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
2
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