| Original language | English |
|---|---|
| Journal | Asia Pacific Journal of Marketing and Logistics |
| Publication status | Accepted/In press - 22 Feb 2026 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Designing Ethical Brands: The Impact of Logo Frames on Consumer Perceived Brand Ethicality
- Lijing Zheng
- , Yi Zhu
- , Chenwei Li*
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review