Consumer Animosity and Product Perception: The significance of Perceived Domestic Alternative during deglobalisation

Han Yin, Eddy Fang, Treasa Kearney, Miranda Mirosa, Xiangyu Jin

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Marketing Review
Publication status	Accepted/In press - 2025

Cite this

@article{df143f698e4943bbafa39f2a0a87f8f4,

title = "Consumer Animosity and Product Perception: The significance of Perceived Domestic Alternative during deglobalisation",

author = "Han Yin and Eddy Fang and Treasa Kearney and Miranda Mirosa and Xiangyu Jin",

year = "2025",

language = "English",

journal = "International Marketing Review",

issn = "0265-1335",

}