Conflict, Marketing agility, Sub-Saharan Africa, Underdog entrepreneurship

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Business Research
Publication status	Published - May 2023

Cite this

@article{86f31826d8b84943802573f5ccb9e0b4,

title = "Conflict, Marketing agility, Sub-Saharan Africa, Underdog entrepreneurship",

author = "Ahmad Arslan and Samppa Kamara and Tian, \{Anna Yumiao\} and Peter Rodgers and Minnie Kontkanen",

year = "2023",

month = may,

language = "English",

journal = "Journal of Business Research",

issn = "0148-2963",

}