Chinese Innovation and Branding Leaps: Introduction

Serdar Durmusoglu

Research output: Chapter in Book or Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Chinese Innovation and Branding Leaps
Publisher	World Scientific Publishing Co.
Pages	1-5
ISBN (Print)	978-981-12-4962-4
Publication status	Published - 2022

Name	Series on Innovation and Knowledge Management
Volume	16

Cite this

@inbook{5a37fb98808140198384dc25759b4753,

title = "Chinese Innovation and Branding Leaps: Introduction",

author = "Serdar Durmusoglu",

year = "2022",

language = "English",

isbn = "978-981-12-4962-4",

series = "Series on Innovation and Knowledge Management",

publisher = "World Scientific Publishing Co.",

pages = "1--5",

booktitle = "Chinese Innovation and Branding Leaps",

}

TY - CHAP

T1 - Chinese Innovation and Branding Leaps: Introduction

AU - Durmusoglu, Serdar

PY - 2022

Y1 - 2022

UR - https://www.worldscientific.com/worldscibooks/10.1142/12651?srsltid=AfmBOor3idCEXZe0YO-LTEnDhcntow-uCtrLOlnvvLTw-6doP1Eb1WGR#t=aboutBook

M3 - Chapter

SN - 978-981-12-4962-4

T3 - Series on Innovation and Knowledge Management

SP - 1

EP - 5

BT - Chinese Innovation and Branding Leaps

PB - World Scientific Publishing Co.

ER -