| Original language | English |
|---|---|
| Publication status | Published - 2024 |
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China Resources Snow Breweries: The Journey to Premiumization of a Mainstream Consumer Brand. ChinaCases.Org (Product Number: CI-323-029)
- Terence Tsai
- , Pan Wu
- , Yunlu Zhang
- China Europe International Business School
Research output: Practice-based research output › Textual work