| Original language | English |
|---|---|
| Title of host publication | Marketing Management in Asia |
| Publisher | Taylor and Francis |
| Pages | 9-19 |
| Number of pages | 11 |
| ISBN (Print) | 9780203117484 |
| DOIs | |
| Publication status | Published - 2013 |
| Externally published | Yes |
China: Distribution in China
Jintao Wu, Junsong Chen
Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
2
Citations
(Scopus)