| Original language | English |
|---|---|
| Title of host publication | 2026 Asia-Pacific Marketing Academy Annual Conference (APMA 2026) |
| Publication status | Accepted/In press - Jun 2026 |
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“Cat Tax” Builds Bridge: How Digital Rituals Foster Psychological Closeness and Engagement
- Jiayuan Li
- , Kexin Qin
- , Kirsten Cowan
- The University of Edinburgh
Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review