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Can AI-Powered Non-Player Characters Improve Players' Subjective Well-being in Virtual World Games? A Mixed-Methods Approach

  • Shixuan Fu
  • , Yishu Zhang
  • , Chenwei Li*
  • , Rui Jiang
  • *Corresponding author for this work
  • University of Science and Technology Beijing

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInformation Technology and People
Publication statusPublished - 25 May 2026

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