Brand Integration in Content: Narrative Labour in Thai Petfluencer Marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Marketing Communications
DOIs	https://doi.org/10.1080/13527266.2026.2729143
Publication status	Published - 5 Sept 2026

Access to Document

@article{5c64d071737b4e4083203e7eccc392ae,

title = "Brand Integration in Content: Narrative Labour in Thai Petfluencer Marketing",

author = "Merisa Skulsuthavong",

year = "2026",

month = sep,

day = "5",

doi = "10.1080/13527266.2026.2729143",

language = "English",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Taylor \& Francis",

}