Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective

Kim Kwong Samuel Kwok

Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective

Kim Kwong Samuel Kwok

Department of Accounting

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

Original language	English
Title of host publication	Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective
Subtitle of host publication	KIE Conference
Publisher	Journal of Knowledge, Innovation and entrepreneur
Publication status	Published - 15 Jul 2020

Cite this

Kwok, K. K. S. (2020). Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. In Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference Journal of Knowledge, Innovation and entrepreneur.

Kwok, Kim Kwong Samuel. / Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur, 2020.

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author = "Kwok, \{Kim Kwong Samuel\}",

year = "2020",

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language = "English",

booktitle = "Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective",

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Kwok, KKS 2020, Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. in Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur.

Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. / Kwok, Kim Kwong Samuel.
Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur, 2020.

Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

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Kwok KKS. Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective. In Brand Authenticity of Luxury Products: Exploring the Relationship between Consumer and Brands in a Shopping-on-line Environment: A Narrative Policy Practices Perspective: KIE Conference. Journal of Knowledge, Innovation and entrepreneur. 2020