| Original language | English |
|---|---|
| Journal | International Marketing Review |
| Publication status | Accepted/In press - 2026 |
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Bibliometric Insights into the Internationalization and Strategic Growth of Premium Private Labels
- Weihan Liang
- , Jiyao Xun*
- , Les Dolega
- , Woon Kian Chong
*Corresponding author for this work
- University of Liverpool
- SP Jain School of Global Management
Research output: Contribution to journal › Article › peer-review