Bibliometric Insights into the Internationalization and Strategic Growth of Premium Private Labels

Weihan Liang, Jiyao Xun*, Les Dolega, Woon Kian Chong

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalInternational Marketing Review
Publication statusAccepted/In press - 2026

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