Beyond the SKU: A Conceptual Refinement of Shopping Cart Abandonment in E-commerce

Lijing  Wang; Lu (Lucia)  Meng; Jiyao Xun; Zelin Zhang

doi:10.1108/IMDS-02-2026-0237

Beyond the SKU: A Conceptual Refinement of Shopping Cart Abandonment in E-commerce

Lijing Wang
, Lu (Lucia) Meng
, Jiyao Xun^*
, Zelin Zhang

^*Corresponding author for this work

Entrepreneurship Education

Renmin University of China
Beijing Technology and Business University

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Industrial Management and Data Systems
DOIs	https://doi.org/10.1108/IMDS-02-2026-0237
Publication status	E-pub ahead of print - 3 Sept 2026

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title = "Beyond the SKU: A Conceptual Refinement of Shopping Cart Abandonment in E-commerce",

author = "Lijing Wang and Meng, \{Lu (Lucia)\} and Jiyao Xun and Zelin Zhang",

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AU - Wang, Lijing

AU - Meng, Lu (Lucia)

AU - Xun, Jiyao

AU - Zhang, Zelin

PY - 2026/9/3

Y1 - 2026/9/3

UR - https://www.emerald.com/imds/article-abstract/doi/10.1108/IMDS-02-2026-0237/1394620/Beyond-the-SKU-a-conceptual-refinement-of-shopping?redirectedFrom=fulltext

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JO - Industrial Management and Data Systems

JF - Industrial Management and Data Systems

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Beyond the SKU: A Conceptual Refinement of Shopping Cart Abandonment in E-commerce

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