Avatars, Agency, and Acquisitions: A Cyberpsychological Perspective on Interactivity and Purchase Intent in Virtual Commerce

Jiyao Xun, Cheng Ma, Weihan Liang, Xiaowei Fan, Qingyun Lyu

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Palgrave Encyclopedia of Cyberpsychology
Publisher	Palgrave Macmillan Ltd.
Publication status	Submitted - 2025

Cite this

@inbook{e9637375b5084ae5b5e7c27ba968b19a,

title = "Avatars, Agency, and Acquisitions: A Cyberpsychological Perspective on Interactivity and Purchase Intent in Virtual Commerce",

author = "Jiyao Xun and Cheng Ma and Weihan Liang and Xiaowei Fan and Qingyun Lyu",

year = "2025",

language = "English",

booktitle = "The Palgrave Encyclopedia of Cyberpsychology",

publisher = "Palgrave Macmillan Ltd.",

}