Avatar in Digital Marketing. In: Fullwood, C., Branley-Bell, D., Orchard, L.J., Limniou, M., Stefanova, V. (eds)

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan, Cham.
Publisher	Palgrave Macmillan Ltd.
ISBN (Electronic)	978-3-031-52643-5
ISBN (Print)	978-3-031-52643-5
DOIs	https://doi.org/10.1007/978-3-031-52643-5_234-1
Publication status	Published - 15 Jul 2026

Access to Document

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title = "Avatar in Digital Marketing. In: Fullwood, C., Branley-Bell, D., Orchard, L.J., Limniou, M., Stefanova, V. (eds)",

author = "Jiyao Xun and Cheng Ma and Weihan Liang",

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AU - Xun, Jiyao

AU - Ma, Cheng

AU - Liang, Weihan

PY - 2026/7/15

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BT - The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan, Cham.

PB - Palgrave Macmillan Ltd.

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