‘Assertive + machine-written’ and ‘non-assertive + human-written’ just feel right: how do language assertiveness and typeface interact to impact environmental messaging persuasiveness in tourism?

Bin Wang, Binqian Zhang*, Jay Kandampully, Fengyuan Xie, Jin Wang

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

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Computer Science

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Psychology