As cultural confidence grows, Chinese brandshighlight China's heritage in storytelling: (media expert interview)

Yiming Chen

AFCT Faculty

Research output: Other contribution

Original language	English
Type	Media Expert Interview
Media of output	The Straits Times
Publisher	The Straits Times
Publication status	Published - 22 Dec 2025

Access to Document

https://www.straitstimes.com/asia/east-asia/as-cultural-confidence-grows-chinese-brands-highlight-countrys-heritage-in-their-storytelling?ref=asia

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https://ckxxapp.ckxx.net/pages/2025/12/22/dc9b61b3dc0641edbee761cd6adc800d.html

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