Architectural Vision of Overtourism: Revitalising Traditional Markets with Digital Technologies to Enhance Architectural and Cultural Tourism: Selected Asian Cities

Traditional markets in Asian cities have historically been pivotal to local communities, serving as vibrant centres for commerce, social interaction, and cultural exchange. However, these markets are increasingly threatened by rapid urban development and shifting modern lifestyles, leading to their decline. This research investigates innovative strategies to preserve and re-juvenate these traditional markets by integrating advanced digital technolo-gies. By harnessing the potential of mobile applications, e-commerce plat-forms, and social media, these markets can be reimagined as dynamic desti-nations for architectural and cultural tourism. This transformation aims to provide unique and immersive experiences that appeal to contemporary tourists while safeguarding the cultural and economic significance of these markets. Through an analysis of successful case studies and speculative ap-plications, this study offers a comprehensive framework for revitalising traditional markets, ensuring their continued relevance within the cultural and economic fabric of Asian cities. This approach not only enhances the visitor experience but also bolsters the economic sustainability of market vendors, thereby maintaining the integral role of these markets in urban landscapes. The findings underscore the importance of digital innovation in preserving cultural heritage and promoting sustainable economic develop-ment in rapidly urbanising regions.