Applying netnography to market research: The case of the online forum

Social Sciences

• Market Research 100%
• Netnography 100%
• Research 33%
• Activity 33%
• Analysis 33%
• Influence 33%
• Discussion 33%
• Consumers 33%
• Marketing 33%
• Effectiveness 33%
• Emotions 33%
• Observation 33%
• Logic 33%
• Persuasion 33%
• Consumer Information 33%
• Electronic Word of Mouth 33%
• Authority 33%
• Communication Effectiveness 33%
• Ethnographic Study 33%
• Decision-Making Process 33%