An Exploration of Retail Consumer Behaviour in the Metaverse within the Context of Technological Innovation

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - Nov 2024
Event	UNNC 8th Postgraduate Research Conference - Ningbo, China Duration: 22 Nov 2024 → 23 Nov 2024

Conference	UNNC 8th Postgraduate Research Conference
Country/Territory	China
City	Ningbo
Period	22/11/24 → 23/11/24

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{12ab8b08dddc4946b7f88f2d3ed6a165,

title = "An Exploration of Retail Consumer Behaviour in the Metaverse within the Context of Technological Innovation",

author = "Cheng Ma and Jiyao Xun and Zi Ye and Yi Hong",

year = "2024",

month = nov,

language = "English",

note = "UNNC 8th Postgraduate Research Conference ; Conference date: 22-11-2024 Through 23-11-2024",

}