TY - JOUR
T1 - Affective liquidity, synthetic bonds: VTubers as posthuman mediators of digital intimacies
AU - Hu, Tingting
AU - Ge, Liang
N1 - Publisher Copyright:
© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
PY - 2025
Y1 - 2025
N2 - This study explores how VTubers, or virtual YouTubers, redefine digital intimacy by blending human performance with digital artifice. Through a 9-month digital ethnography and 21 interviews with VTuber fans, we identified two key processes. First, the affective liquidity of VTuber personas, facilitated by vocal modulation, avatar aesthetics, and technology, blurs ontological lines between human/non-human and real/virtual. Second, the screen acts as both an immersive portal and a protective buffer, allowing fans to explore non-normative desires and subvert heteronormative gender performativity. We argue that VTubers, as embodiments of posthuman becoming, cultivate synthetic relationships that prioritize fluid belonging over biological essentialism, challenging traditional intimacy models. While acknowledging their transgressive possibilities, we caution against techno-utopianism, highlighting the ethical risks of platformed intimacies. This study advocates a critical posthumanist lens to map the contradictions of digitally mediated relationality, balancing optimism with scrutiny as human-technological assemblages redefine intimacy in the (post-)digital age.
AB - This study explores how VTubers, or virtual YouTubers, redefine digital intimacy by blending human performance with digital artifice. Through a 9-month digital ethnography and 21 interviews with VTuber fans, we identified two key processes. First, the affective liquidity of VTuber personas, facilitated by vocal modulation, avatar aesthetics, and technology, blurs ontological lines between human/non-human and real/virtual. Second, the screen acts as both an immersive portal and a protective buffer, allowing fans to explore non-normative desires and subvert heteronormative gender performativity. We argue that VTubers, as embodiments of posthuman becoming, cultivate synthetic relationships that prioritize fluid belonging over biological essentialism, challenging traditional intimacy models. While acknowledging their transgressive possibilities, we caution against techno-utopianism, highlighting the ethical risks of platformed intimacies. This study advocates a critical posthumanist lens to map the contradictions of digitally mediated relationality, balancing optimism with scrutiny as human-technological assemblages redefine intimacy in the (post-)digital age.
KW - Affect
KW - VTuber
KW - affective liquidity
KW - digital intimacy
KW - postdigital
KW - posthuman
UR - https://www.scopus.com/pages/publications/105025594638
U2 - 10.1177/14614448251403091
DO - 10.1177/14614448251403091
M3 - Article
SN - 1461-4448
JO - New Media & Society
JF - New Media & Society
ER -