Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan

Michael Prieler; Florian Kohlbacher

doi:10.1057/9781137586605

Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan

Michael Prieler
, Florian Kohlbacher

International Business School Suzhou

Hallym University

Research output: Book/Report/Edited volume › Book › peer-review

16 Citations (Scopus)

Abstract

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.

Original language	English
Publisher	Palgrave Macmillan
Number of pages	155
ISBN (Electronic)	9781137586605
ISBN (Print)	9780230293397
DOIs	https://doi.org/10.1057/9781137586605
Publication status	Published - 1 Jan 2016

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Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan

Abstract

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