Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory

Gengyang Tu

Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory

Department of Economics

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Sustainable Development
Publication status	Published - 4 Nov 2025

Cite this

@article{36a7ac50957b4150ad457f3839169f79,

title = "Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory",

author = "Gengyang Tu",

year = "2025",

month = nov,

day = "4",

language = "English",

journal = "Sustainable Development",

issn = "0968-0802",

}