A Qualitative Study of Value Co-creation in a Virtual Retail World

Qingyun Lyu; Jiyao Xun; Zi Ye

A Qualitative Study of Value Co-creation in a Virtual Retail World

Qingyun Lyu
, Jiyao Xun^*
, Zi Ye

^*Corresponding author for this work

University of Liverpool

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2026
Event	China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW) Paper Development Workshop - Ningbo, China Duration: 14 Jul 2026 → …

Conference

Conference	China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW) Paper Development Workshop
Country/Territory	China
City	Ningbo
Period	14/07/26 → …

Cite this

@conference{9427774ea28a4db38e93939d684a57db,

title = "A Qualitative Study of Value Co-creation in a Virtual Retail World",

author = "Qingyun Lyu and Jiyao Xun and Zi Ye",

year = "2026",

month = jul,

language = "English",

note = "China Association for Information Systems - University of Nottingham Ningbo China (CNAIS-UNNC PDW) Paper Development Workshop ; Conference date: 14-07-2026",

}