A conceptual model of mobile augmented reality features driving immersion, choice confidence, and purchase intention of cosmetic consumers using S-O-R

Mehwish Panezai; Zuraidah Sulaiman; Nornajihah Nadia Hasbullah; Tereza Otcebasjova; Ying Tuan Lo

A conceptual model of mobile augmented reality features driving immersion, choice confidence, and purchase intention of cosmetic consumers using S-O-R

Mehwish Panezai
, Zuraidah Sulaiman
, Nornajihah Nadia Hasbullah
, Tereza Otcebasjova
, Ying Tuan Lo

Entrepreneurship Education

Universiti Teknologi Malaysia

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Journal of Academic Research in Business and Social Sciences
Publication status	Published - 2025

Access to Document

http://dx.doi.org/10.6007/IJARBSS/v15-i7/26026

Cite this

@article{75a22875393a4a30be71a86c7e6ce088,

title = "A conceptual model of mobile augmented reality features driving immersion, choice confidence, and purchase intention of cosmetic consumers using S-O-R",

author = "Mehwish Panezai and Zuraidah Sulaiman and Hasbullah, \{Nornajihah Nadia\} and Tereza Otcebasjova and Lo, \{Ying Tuan\}",

year = "2025",

language = "English",

journal = "International Journal of Academic Research in Business and Social Sciences",

}

A conceptual model of mobile augmented reality features driving immersion, choice confidence, and purchase intention of cosmetic consumers using S-O-R. / Panezai, Mehwish; Sulaiman, Zuraidah; Hasbullah, Nornajihah Nadia et al.
In: International Journal of Academic Research in Business and Social Sciences, 2025.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - A conceptual model of mobile augmented reality features driving immersion, choice confidence, and purchase intention of cosmetic consumers using S-O-R

AU - Panezai, Mehwish

AU - Sulaiman, Zuraidah

AU - Hasbullah, Nornajihah Nadia

AU - Otcebasjova, Tereza

AU - Lo, Ying Tuan

PY - 2025

Y1 - 2025

M3 - Article

JO - International Journal of Academic Research in Business and Social Sciences

JF - International Journal of Academic Research in Business and Social Sciences

ER -