A Case Study of the Successful Branding Story of Xi’an Jiaotong-Liverpool University: A Holistic Marketing Perspective

^*Corresponding author for this work

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Asia Branding: Connecting Brands, Consumers and Companies
Editors	Bang Nguyen, T C Melewar, Don E. Schultz
Publisher	Palgrave Macmillan
Pages	306-319
Publication status	Published - 2016

Cite this

@inbook{5c713be52b9c40dd9efd0129bea263de,

title = "A Case Study of the Successful Branding Story of Xi{\textquoteright}an Jiaotong-Liverpool University: A Holistic Marketing Perspective",

author = "Guohua Wu and Xiaojun Zhang and Lixian Qian",

year = "2016",

language = "English",

pages = "306--319",

editor = "Bang Nguyen and Melewar, \{T C\} and Schultz, \{Don E.\}",

booktitle = "Asia Branding: Connecting Brands, Consumers and Companies",

publisher = "Palgrave Macmillan",

}

A Case Study of the Successful Branding Story of Xi’an Jiaotong-Liverpool University: A Holistic Marketing Perspective. / Wu, Guohua; Zhang, Xiaojun ; Qian, Lixian.
Asia Branding: Connecting Brands, Consumers and Companies. ed. / Bang Nguyen; T C Melewar; Don E. Schultz. Palgrave Macmillan, 2016. p. 306-319.

Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - A Case Study of the Successful Branding Story of Xi’an Jiaotong-Liverpool University: A Holistic Marketing Perspective

AU - Wu, Guohua

AU - Zhang, Xiaojun

AU - Qian, Lixian

PY - 2016

Y1 - 2016

M3 - Chapter

SP - 306

EP - 319

BT - Asia Branding: Connecting Brands, Consumers and Companies

A2 - Nguyen, Bang

A2 - Melewar, T C

A2 - Schultz, Don E.

PB - Palgrave Macmillan

ER -