碎片化传播下微短剧版权治理的结构性困境与系统破局

Abstract: Micro-dramas currently face diverse forms of infringement throughout content creation,
distribution, promotion, and operation, including script plagiarism, generative AI-enabled violations, and unauthorized re-posting. These infringements essentially reflect a systemic misalignment between the traditional copyright regime and the emerging paradigm of digital content production. This misalignment manifests in four interrelated contradictions: the lag of legal evolution behind technological innovation; the mutual reinforcement of blurred copyright boundaries and weakened rightsholder awareness; the structural imbalance between the concealment of infringements and the high costs of rights protection; and the institutional absence of platforms in both responsibility attribution and enforcement. Addressing these challenges requires constructing a multidimensional governance framework centered on the interplay of “institutions-technology-platforms-ecosystem.” At the institutional level, legal updates and stronger regulation are needed; at the technological level, copyright infrastructure should be built upon intelligent recognition and traceability tools; at the platform level, responsibility allocation must be clarified and mechanisms for government-enterprise collaboration established; and at the ecosystem level, public service platforms and industry self-regulation should provide collaborative support. This framework not only offers a systematic solution for copyright governance of micro-dramas but also outlines a theoretical pathway for transforming copyright governance paradigms in the digital content industry.