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可评估性理论在市场营销领域的研究综述及应用

Translated title of the contribution: Review and Application of General Evaluability Theory in Marketing
  • Liangyan Wang
  • , Li Pan
  • , Xue Yang

Research output: Contribution to journal › Article › peer-review

Translated title of the contributionReview and Application of General Evaluability Theory in Marketing
Original languageChinese (Simplified)
Pages (from-to)128-139
Journal营销科学学报
Volume7
Issue number1
Publication statusPublished - 2011

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