元宇宙与新零售管理—品牌，渠道和消费者旅程的前瞻性初探 [中文版] 西浦学习超市

^*Corresponding author for this work

Research output: Book/Report/Edited volume › Commissioned report

Abstract

荀继尧，范筱溦，刘紫霖

Original language	Chinese (Simplified)
Publisher	Centre for Educational Innovation and Excellence, Learning Mall, XJTLU
Publication status	Published - 2023

@book{a7ef71bd094f441a84c121f144fcf264,

title = "元宇宙与新零售管理{\textemdash}品牌，渠道和消费者旅程的前瞻性初探 [中文版] 西浦学习超市",

abstract = "荀继尧，范筱溦，刘紫霖",

author = "Jiyao Xun and Xiaowei Fan and Zilin LIU",

year = "2023",

language = "简体中文",

publisher = "Centre for Educational Innovation and Excellence, Learning Mall, XJTLU",

}

TY - BOOK

T1 - 元宇宙与新零售管理—品牌，渠道和消费者旅程的前瞻性初探 [中文版] 西浦学习超市

AU - Xun, Jiyao

AU - Fan, Xiaowei

AU - LIU, Zilin

PY - 2023

Y1 - 2023

N2 - 荀继尧，范筱溦，刘紫霖

AB - 荀继尧，范筱溦，刘紫霖

M3 - 委托报告

BT - 元宇宙与新零售管理—品牌，渠道和消费者旅程的前瞻性初探 [中文版] 西浦学习超市

PB - Centre for Educational Innovation and Excellence, Learning Mall, XJTLU

ER -