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以MCN机构为抓手提升我省短视频治理效能

Translated title of the contribution: Enhancing Provincial Short-Video Governance Effectiveness through MCN Organizations

Research output: Contribution to journalReview articlepeer-review

Abstract

我省重点培育智库、苏州大学东吴智库穆怀林认为,
江苏作为改革开放前沿、数字经济大省,已初步形成多主体协同
的短视频治理格局,但抖音、快手等头部平台总部多位于外省,
本地缺乏可直接依托的治理抓手,以MCN 机构作为重要中间支
点,可以有效发挥其作用。为此,建议进一步强化MCN 机构在
治理衔接与政企协同中的功能,加快省级行业协会能力建设,推
动省内区域间MCN 机构协作共建,完善跨部门快速响应预案,
全面提升江苏短视频治理效能。
Translated title of the contributionEnhancing Provincial Short-Video Governance Effectiveness through MCN Organizations
Original languageChinese (Simplified)
Article number1-8
Number of pages8
Journal中共江苏省委宣传部《智库专报》
Volume2026(32)
Issue number796
Publication statusPublished - 8 May 2026

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