“Words” Within “Pictures”: Exploring the Impact of Visual Information Entropy on Consumer Perception and Behavior in Social Media Platforms

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

“画”中有“话”:视觉信息熵对社交媒体平台中消费者感知及行为的影响机制研究

Fund Amount (RMB)

300000.00
Project CategoryNational Natural Science Foundation of China (NSFC): Young Scientists Fund
StatusNot started
Effective start/end date1/01/2631/12/28

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