Unfolding User Engagement in Live Streaming Co-broadcasting

Song, Xiaofei (PI)

Department of Intelligent Operations and Marketing

Project: Internal Research Project

Project Title (In Chinese)

共同直播用户参与行为研究

Fund Amount (RMB)

100,000

Project Category	IBSSDF
Status	Active
Effective start/end date	27/11/25 → 1/12/27