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The Strategic Power of Setback Disclosure in Innovation Narratives: How Self-Disclosing Failures Fuel Consumer Value Co-creation

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

创新叙事中挫折披露的战略力量:自我揭露失败如何推动消费者价值共创

Fund Amount (RMB)

520000.00
Project CategoryNational Natural Science Foundation of China (NSFC): The Research Fund for International Young Scientists
StatusNot started
Effective start/end date1/01/27 → 31/12/28

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