The Interplay of Feedback and Incentive Effects on Electricity Demand

2'533'992

This project studies how individual feedback and social comparisons can be
combined with monetary incentives in order to influence residential electricity
consumption. To study the long-term impact of interventions, we rely on a field
experiment conducted in partnership with an electricity provider. We will develop
a digital platform and a mobile app fed by smart meter consumption data to
provide real-time feedback based on realistic saving potentials tailored to each
participating household. The experimental design relies on a goal setting task
with monetary rewards and will allow us to identify a selection of policy treatment effects as well as moderating effects of energy literacy and pro-environmental values. We will moreover use a choice experiment to identify the preferences of various household types regarding sustainable actions namely conservation, efficiency, green electricity, or a combination. This allows us to quantify intervention effects across an inclusive range of population segments and psychological profiles.