The influence of brand self-teasing on consumer decision-making: From the consumer-brand relationship dynamic development perspective

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

品牌自我调侃对消费者决策的影响:基于消费者品牌关系动态发展视角

Fund Amount (RMB)

300000.00
Project CategoryNational Natural Science Foundation of China (NSFC): Young Scientists Fund
StatusActive
Effective start/end date1/01/2631/12/28

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