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The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

品牌标志动物化对消费者品牌决策的影响:概念特征与作用机制

Fund Amount (RMB)

80000.00
Project CategoryHumanities and Social Science Program of Ministry of Education of PRC (MoE): Young Scientists Fund
StatusActive
Effective start/end date1/01/2531/12/27

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