The impact of brand logo animalization on consumer brand decision-making: Conceptualization and mechanism

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

品牌标志动物化对消费者品牌决策的影响：概念特征与作用机制

Fund Amount (RMB)

80000.00
Project CategoryHumanities and Social Science Program of Ministry of Education of PRC (MoE): Young Scientists Fund
StatusActive
Effective start/end date1/01/25 → 31/12/27