Social media on firm’s ‘black lives metters' (BLM) marketing initiatives and impact on firm financial performance

Xun, Jiyao (PI)
Hong, Yi (Team member)
Guo, Biao (Team member)
Zhan, Yuanzhu (Team member)

Remin University of China, Beijing, China
University of Liverpool UK

Project: Internal Research Project

Fund Amount (RMB)

42975.00

Project Category	REF
Status	Finished
Effective start/end date	1/09/21 → 31/08/24