Project Details
Project Title (In Chinese)
元宇宙零售中的多感官体验的消费刺激效用研究
Fund Amount (RMB)
35000.00
| Project Category | Technical Consultation |
|---|---|
| Status | Active |
| Effective start/end date | 1/01/25 → 31/12/26 |
Collaborative partners
- Xi'an Jiaotong-Liverpool University (lead)
- Henan Fuluhai Science and Technology Co. (Project partner)
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Activities
- 1 PhD Supervision
-
Weihan Liang "The impact of the application of metaverse technology in brick-and-mortar shopping malls on consumer purchase intentions based on stimulus organization-response theory and technology acceptance models"
Xun, J. (Supervisor)
1 Mar 2024 → …Activity: Supervision › PhD Supervision