Fosun Tourism Group AI G.O Project

10,200,000

• Developed the AI development strategy for Fosun Tourism and signed a full-stack and full-scenario strategic cooperation agreement with Alibaba Cloud to jointly build the AI G.O platform.
• Officially launched AI G.O at the 2025 Yunqi Conference (September 25), followed by deployments at Atlantis Sanya (September 30), Taicang Alps Snow World and Club Med Nanjing Xianlin (October 30), and the Foryouhui membership platform (November 30).
• Integrated AI G.O across marketing and operations to increase direct-channel penetration, order conversion rates, and intelligent Q&A accuracy.
• Extended applications into AI-powered toys and embodied intelligent robots, enabling on-site service delivery that improves customer experience and reduces operating costs.
• Incubated several sub-projects:
o Club Med Mini Camp Gold Sales Copilot, developed with MaiFushi, with a budget of RMB 0.8 million, improving sales conversion by 30% and sales depth by 60%.
o AI-HR Talent Matching Agent, developed with Yilu Technology, with a budget of RMB 2.6 million, enhancing high-level talent pipeline building and selection.
o AI Office Assistant “Xiaowen”, developed with DingTalk AI, deployed to 2,423 employees, integrated 8,300 enterprise documents into the knowledge hub, and achieved 210 daily active users.

• AI G.O was rolled out across 22 countries, serving 150,000 tourists in its first half-year, with projections to reach 7 million tourists by 2026.
• Marketing outcomes: Direct-channel penetration expected to increase by 80%, direct order conversion rate to improve by 6x, and AI Q&A accuracy to reach 80%.
• Internal operations: AI-HR and AI Xiaowen improved organizational efficiency and built AI-driven systems for knowledge and talent management.
• Recognitions: The project was selected as a 2025 “AI+ Industry Benchmark Case” and officially released at the World Artificial Intelligence Conference (WAIC 2025).
• International recognition: The Club Med GM Copilot (European version) was included in the 2025 French Government “AI for Efficiency” Program and presented at the AI Action Summit in Paris (February 2025).

The AI G.O Project not only positioned Fosun Tourism as a global leader in AI-powered vacation experiences but also served as a pioneering model for AI integration in the cultural tourism industry. It delivered replicable innovations in customer experience, operational efficiency, and organizational evolution, with potential for broader global adoption. At the same time, through exploration of AI-powered toys and embodied intelligence, Fosun Tourism is advancing toward building a super-intelligent agent, integrating data, tools, systems, and workflows, and driving the practical implementation of the “Human + AI” organizational paradigm.