Ethical issues in live commerce from Chinese consumers’ perspective: Implications for sustainable and ethical marketing and sales of New Zealand food products in China

Liang, Xiaoyan (PI)

Department of Strategic Management and Organisations

Project: Internal Research Project

Fund Amount (RMB)

60000

Description

SUb-project of the SFP: Food and Society: Investigating the Behaviours, Preferences, and Psychology of Chinese Consumers in the Food Market (520,000 RMB)

Project Category	IBSS Project No. IBSSDF-SFP-1223-74
Status	Active
Effective start/end date	1/11/24 → 1/11/26

Collaborative partners

Xi'an Jiaotong-Liverpool University (lead)

Ethical issues in live commerce from Chinese consumers’ perspective: Implications for sustainable and ethical marketing and sales of New Zealand food products in China

Project Details

Fund Amount (RMB)

Description

Collaborative partners

Fingerprint