Dual Capital on Gamified Platforms: How Awards and Consumption Time Drive Review Helpfulness

Zhang, Zheng (PI)

Department of Intelligent Operations and Marketing

Project: Internal Research Project

Project Title (In Chinese)

游戏化平台上的“双重资本”：奖项与消费时长如何共同提升评论有用性

Fund Amount (RMB)

100000.00

Project Category	RDF-A
Status	Active
Effective start/end date	1/01/26 → 31/12/28