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Cause Marketing with Corporate Social Responsibility: Operations Strategy, Competition and Cooperation

Project: Governmental Research Project

Project Details

Project Title (In Chinese)

社会责任驱动的公益营销:运营决策、竞争与合作机制研究

Fund Amount (RMB)

300000.00
Project CategoryNational Natural Science Foundation of China (NSFC): Young Scientists Fund
StatusActive
Effective start/end date1/01/2631/12/28

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Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
  • Socially responsible newsvendor

    Hu, C., Hu, M. & Xiao, Y., Jun 2026, In: Naval Research Logistics. 73, 4

    Research output: Contribution to journalArticlepeer-review

    Open Access
    1 Citation (Scopus)