Projects per year
Personal profile
Personal profile
Dr Xiao (Shannon) Yi is an Assistant Professor at the School of Intelligent Finance and Business, XJTLU Entrepreneur College (Taicang). Shannon holds a PhD in Business Administration from the Chinese University of Hong Kong. Before joining XJTLU, she was a Research Assistant Professor in the Faculty of Business Administration at the University of Macau. Her areas of expertise include service marketing and digital marketing. She has published papers in international academic journals such as Tourism Management, Annals of Tourism Research, and Journal of Hospitality & Tourism Research. She also has various working experiences in hotel operations and hotel development consultancy.
Teaching
- Service Digitalization (Postgraduate Level)
- Social Media and Marketing (Postgraduate Level)
- E-Commerce (Undergraduate Level)
Experience
- Research Assistant Professor, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau (Dec 2022 – May 2024)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD, Business Administration, The Chinese University of Hong Kong (CUHK)
2017 → 2022
Research areas
- Consumer psychology of technology usage
- Digital consumption and the self
- Positive psychology in tourism
Keywords
- BF Psychology
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
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How Does the Framing of Nature Tourism Advertisements Motivate Control Compensation?
Yi, X. (PI)
1/01/25 → 31/12/27
Project: Internal Research Project
Research output
- 8 Article
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Technology Beliefs, Environmental Orientation, and Pro-Environmental Behaviors: Evidence From 49 Countries
Wu, E., Yang, M., Zhang, L. & Yi, X., 25 Nov 2025, (E-pub ahead of print) In: Business Strategy and the Environment.Research output: Contribution to journal › Article › peer-review
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Visit Intention Via Mobile App Usage in Pandemic Alleviation: Influences of Regulatory Focus and Risk
Yi, X., Kim, H., Luo, X. & Wan, L. C., Jun 2024, In: Journal of Hospitality and Tourism Research. 48, 5, p. 895-908 14 p.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
Restriction reduction: The effects of mobility restriction on consumers’ preferences for advertisements of tourism products
Luo, X., Hu, J., Wan, L. C. & Yi, X., Feb 2023, In: Tourism Management. 94, 104638.Research output: Contribution to journal › Article › peer-review
21 Citations (Scopus) -
Friendly or competent? The effects of perception of robot appearance and service context on usage intention
Liu, X., Yi, X. & Wan, L. C., Jan 2022, In: Annals of Tourism Research. 92, 103324.Research output: Contribution to journal › Article › peer-review
200 Citations (Scopus) -
Humanoid versus non-humanoid robots: How mortality salience shapes preference for robot services under the COVID-19 pandemic?
Liu, X., Wan, L. C. & Yi, X., May 2022, In: Annals of Tourism Research. 94, 103383.Research output: Contribution to journal › Article › peer-review
68 Citations (Scopus)