Projects per year
Personal profile
Education/Academic qualification
Master, Digital Business, University of Southampton
Person Types
- Students
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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XIPUI Soft Science Programme 2025
Xun, J. (PI), Liang, W. (Team member), Ma, C. (Team member) & Lyu, Q. (Team member)
27/06/25 → 26/09/25
Project: Internal Research Project
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Augmented versus Mixed Reality in Retail: Segment-Specific Purchase Pathways
Liang, W., Xun, J. & Dolega, L., 22 Jun 2026, In: International Journal of Retail and Distribution Management. p. 1-17Research output: Contribution to journal › Article › peer-review
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Avatars in Digital Marketing
Xun, J., Ma, C. & Liang, W., 14 Jan 2026, (Accepted/In press) The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan Ltd.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Bibliometric Insights into the Internationalization and Strategic Growth of Premium Private Labels
Liang, W., Xun, J., Dolega, L. & Chong, W. K., 2026, (Accepted/In press) In: International Marketing Review.Research output: Contribution to journal › Article › peer-review
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From Interaction to Experience: Sequential Mechanism of Rapport and Swift Guanxi in Driving Affective Brand Experience
Xun, J., Round, G., Wang, Y., Chong, W. K., Liang, W. & Li, Y., 6 Jul 2026, In: Journal of University of Science and Technology of China. 17, 32Research output: Contribution to journal › Article › peer-review
Open Access -
The Dual Acceleration: A Theoretical and Practical Framework for Entrepreneurial Education in the Era of Exponential AI
Xun, J. & Liang, W., 2026, (Accepted/In press) 2nd International Conference on Artificial Intelligence and Education, Taicang, China. ChinaResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Activities
- 2 Presentation at conference/workshop/seminar
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Touch in VR Retail: Evidence from Descriptive Haptic Cues and Vibrotactile Feedback
Liang, W. (Speaker), Xun, J. (Speaker) & Dolega, L. (Speaker)
10 May 2026Activity: Talk or presentation › Presentation at conference/workshop/seminar
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How alternative haptics shape consumer responses in VR retail
Liang, W. (Speaker), Xun, J. (Speaker) & Dolega, L. (Speaker)
19 Mar 2026 → 20 Mar 2026Activity: Talk or presentation › Presentation at conference/workshop/seminar