Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master, Digital Business, University of Southampton
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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XIPUI Soft Science Programme 2025
Xun, J. (PI), Liang, W. (Team member), Ma, C. (Team member) & Lyu, Q. (Team member)
27/06/25 → 26/09/25
Project: Internal Research Project
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Avatars in Digital Marketing
Xun, J., Ma, C., Liang, W., Fan, X. & Lyu, Q., 14 Jan 2026, (Accepted/In press) The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan Ltd.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Bibliometric Insights into the Internationalization and Strategic Growth of Premium Private Labels
Liang, W., Xun, J., Dolega, L. & Chong, W. K., 2026, (Accepted/In press) In: International Marketing Review.Research output: Contribution to journal › Article › peer-review
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From Interaction to Experience: The Sequential Roles of Rapport and Swift Guanxi in Driving Affective Brand Experience
Xun, J., Round, G., Wang, Y., Chong, W. K., Liang, W. & Li, Y., Jan 2026, (Submitted) In: Journal of University of Science and Technology of China.Research output: Contribution to journal › Article › peer-review
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“一带一路”背景下苏州跨境电商产业的创新发展研究
Translated title of the contribution :Research on the Innovative Development of Suzhou's Cross-Border E-Commerce Industry under the Belt and Road Initiative Research output: Book/Report/Edited volume › Commissioned report › peer-review
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Human-Centered Immersive Retail in Smart Cities: Comparing Augmented and Mixed Reality Purchase Pathways
Liang, W., Xun, J. & Dolega, L., 8 Oct 2025, In Proceedings of the Logistics Research Network (LRN) 2025 China Conference.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review