Projects per year
Personal profile
Personal profile
Dr. Shuyang Si earned his Ph.D. in Applied Economics and Management from the Charles H. Dyson School of Applied Economics and Management at Cornell University in 2021. He then joined IBSS as an Assistant Professor of Economics at Xi'an Jiaotong-Liverpool University.
He is a recipient of the Shuang Chuang Ph.D. award from Jiangsu Province, and also serves as a Faculty Associate at the Cornell University Think-tank for Resources, Energy, and the Environment: Science and Policy-related Economic Analysis and Research (TREESPEAR), Program Director for the BSc Economics and Finance program, and academic advisor to the Student Economics Exploration and Development Society (S.E.E.D.S.).
Research interests
AI-human interaction
Agricultural Economics
Consumer Behavior
Food Policy and Marketing
Energy and Environmental Economics
Experience
Faculty Associate, Cornell University TREESPEAR, 2021 - present
Graduate Research Associate, Cornell University TREESPEAR, 2017- 2021
Graduate Research Associate, Cornell University DEEP-GREEN-RADAR, 2017 - 2020
Graduate Student Researcher, Institute of Transportation Studies, University of California at Davis, 2015 - 2018
Graduate Student Researcher, Agricultural and Resource Economics, University of California at Davis, 2014 - 2017
Teaching
ECO114 Principles of Mathematical Economics
ECO201 History of Economic Thoughts
ECO118 Mathematics for Economics and Business
ACC102 Artificial Intelligence Driven Data Analytics
BUS003 Explore Business - Economics and Finance Section
BUS303 Final Year Project
Awards and honours
Member of Agricultural & Applied Economics Association, since 2020
Member of Northeastern Agricultural and Resource Economics Association, since 2020
Jiangsu Provincial Double Initiative Project, Shuang Chuang Ph.D., awarded 2022
George F. Warren Award for Outstanding Paper, Second Place, 2021
Cornell University Heslop Endowment Summer Fellowship, 2021
Cornell University Aplin Endowment Summer Fellowship, 2020
Cornell Dyson Graduate Student – Research Excellence Award, 2020
Third place team, The Data Open at Cornell Datathon Competition, presented by Citadel and Citadel Securities, October 2019
UC-Davis Fellowship for Excellence in Graduate Research, Summer 2017
Exxon-Mobil ITS-Davis Corporate Affiliate Fellowship, 2017
Related documents
Education/Academic qualification
Ph.D. in Applied Economics and Management, Cornell University, - 2021
M.S. in Applied Economics and Management, Cornell University, - 2020
M.S. in Agricultural and Resource Economics, University of California, Davis, - 2015
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Shuyang Si is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Research on the Impact of Generative AI on Investment Decision-Making Mechanisms and Risk Governance
Si, S. (PI), Kakuda, N. (Team member) & Zheng, J. (Team member)
30/01/26 → 30/08/27
Project: Collaborative Research Project
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Detecting AI-Generated Data in Student Research: A Statistical and Machine Learning Approach.
Si, S. (PI), Kakuda, N. (CoPI) & So, T. K. L. (Team member)
1/03/25 → 1/03/27
Project: Internal Research Project
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Packaging Design and Localization of New Zealand Products Exported to the Chinese Market.
Si, S. (PI), Kakuda, N. (CoPI), Li, Y. (Team member), Kahiya, E. (Team member) & Young, E. (Team member)
1/11/24 → 1/11/26
Project: Internal Research Project
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Flavors, Emotions, and Memories: Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions.
Kakuda, N. (PI), Si, S. (CoPI) & Zheng, J. (CoPI)
1/10/24 → 1/10/26
Project: Collaborative Research Project
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Exploring Product Attributes and Consumer Demand for Pastries and Snacks under Economic and Social Influences.
Kakuda, N. (PI), Si, S. (CoPI) & Zheng, J. (CoPI)
1/10/24 → 1/10/26
Project: Collaborative Research Project
Research output
- 5 Article
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Too Smart for Comfort? How Neural Inference Depth Shapes Consumer Adoption of Brain-Computer Interfaces
Zhao, N., Hazrul Nik Hashim, N. M., Liu, Z., Kakuda, N. & Si, S., 1 Jan 2027, In: Journal of Retailing and Consumer Services. 94Research output: Contribution to journal › Article › peer-review
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Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits
Zhao, N., Hazrul Nik Hashim, N. M., Kakuda, N. & Si, S., Sept 2025, In: Technology in Society. 82, September 2025, 102902.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Crafting Global Green Consumption: The Role of Personality Traits and Experiential Marketing in the Beverage Industry
Zhao, N., Hashim, N. M. H. N., Kakuda, N. & Si, S., 12 May 2025, In: Journal of Global Information Management. 33, 1Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
The effects of environmental policies in China on GDP, output, and profits
Si, S., Lyu, M., Lin Lawell, C. Y. C. & Chen, S., Feb 2021, In: Energy Economics. Volume 94, February 2021, 105082.Research output: Contribution to journal › Article › peer-review
24 Citations (Scopus) -
The effects of energy-related policies on energy consumption in China
Si, S., Lyu, M., Lin Lawell, C. Y. C. & Chen, S., Oct 2018, In: Energy Economics. Volume 76, October 2018, p. 202-227 26 p.Research output: Contribution to journal › Article › peer-review
54 Citations (Scopus)
Activities
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Consumers' Acceptance and Use of Agentic AI in Food-delivery Ordering
Kakuda, N. (Supervisor) & Si, S. (Co-supervisor)
31 Aug 2026Activity: Supervision › Completed SURF Project
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When AI Speaks for Us
Kakuda, N. (Supervisor), Si, S. (Co-supervisor) & Lin, Z. (Co-supervisor)
31 Aug 2026Activity: Supervision › Completed SURF Project
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Consumer Preferences for AI-Assisted Traditional Chinese Medicine Wellness Services: A Discrete Choice Experiment in China
Si, S. (Supervisor) & Kakuda, N. (Co-supervisor)
31 Aug 2026Activity: Supervision › Completed SURF Project
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From Uniforms to 'Racer Suits': Analyzing the Role of Branding in Reducing Occupational Stigma and Enhancing Rider Performance
Si, S. (Supervisor) & Kakuda, N. (Co-supervisor)
31 Aug 2026Activity: Supervision › Completed SURF Project
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The Speed-Accuracy Trade-off in Real Life: How Time Pressure Reshapes High-Stakes Decisions
Kakuda, N. (Supervisor), Si, S. (Co-supervisor) & Lin, Z. (Co-supervisor)
31 Aug 2026Activity: Supervision › Completed SURF Project