Personal profile
Personal profile
Professor Marc Aurel Schnabel is a recognised expert in digital transformation, -design, -heritage, intelligent cities, and extended reality environments. With over 30 years of experience spanning Germany, China, Australia, New Zealand, and Japan, his career bridges academia and the creative fields. Now, as the Dean of the Design School at Xi'an Jiaotong-Liverpool University, he guides four departments – Architecture, Civil Engineering, Industrial Design, and Urban Planning and Design – and their research centres.
Previously, he was the Founding Director of the FORUM8 Research Lab, the Japanese leader in virtual city/building simulation, at the Cambridge Innovation Center in Tokyo. Trained as an Architect, Professor Schnabel has held leadership roles, including the Deanship of a New Zealand University, Presidencies of the Architectural Science Association (ANZAScA), the Association for Computer-Aided Architectural Design Research in Asia (CAADRIA), and the Autodesk Industry Advisory Board, and Principal Investigator of New Zealand's National Science Challenge, 'Better Homes, Towns, and Cities'.
He has been awarded Fellowships by the Architectural Science Association (ANZAScA), CAADRIA, and Salzburg Global. He is a member of the Austrian Science Fund's PEEK - Arts-Based Research Board as an expert in design and a partner of the European Union's REACH (RE-designing Access to Cultural Heritage). He has curated several digital architectural exhibitions, including Ars Electronica Aotearoa, and founded the Digital Architecture Research Alliance (DARA) and the online network Urban Digitalics, connecting professionals and researchers in innovative digital design.
Throughout his career, Professor Schnabel has combined academic leadership with interdisciplinary research to contribute to developing sustainable, intelligent, and innovative design practices.
Research interests
Virtual Augmented Environments / Metaverse
Digital Design Andragogy
Sentimental City Design
Urban Digital Twin
Real-time intelligent city simulations
CIM/BIM
Blockchain for the Construction Sector / Web3
Digital Supported Participatory Design
Digital Heritage
Smart Heritage
Computational Manga
Experience
Dean, Design School Design, XJTLU, since 2023
Founding Director, CIC FORUM8 Research Lab, Tokyo, Japan, 2022-2023
Dean, Faculty of Architecture and Design Innovation, VUW, Wellington, New Zealand, 2015-2022
Visiting Professor School of Architecture, Sheffield University, UK, 2015-2018
Visiting Professor College of Architecture and Urban Planning, Shenzhen University, China, 2009-2010
Associate Professor, School of Architecture, CUHK, Hong Kong, 2008-2014
Assistant Professor, Faculty of Architecture, Design and Planning, USYD, Sydney, Australia 2006-2008
Assistant Professor, Department of Architecture, HKU, Hong Kong, 1996-2005
Architectural Designer HO+K (Hellmuth, Obata + Kassabaum), Berlin, Germany, 1994-1995
Architectural Designer Langhof Architekten, Berlin, Germany, 1991-1994
Teaching
ARC408 Dissertation
ARC409 Architectural Design and Research Methods
Awards and honours
Fellow, Architectural Science Association (ANZAScA), 2024
Fellow, Association for Computer-Aided Architectural Design Research in Asia (CAADRIA), 2019
Fellow, Salzburg Global, 2005
Top Innovation Award (TIA), Ecological Design Award, China Industrial Design Association (CIDA), China, 2019
Partner, Ars Electronica Aotearoa, since 2021
Partner, REACH, European Union, since 2019
FORUM8 Academic Research Award, 2022
WORLD16 Academic Innovation Award, 2021
Global Design Industry Organization (GDIO), China, International Logo Design Competition, Recommendation, 2020
Best Supervisor Award, VUW, PGSA, 2016
People’s Prize Award Teaching and Learning Innovation Expo 2012, CUHK, 2012
Otto Wagner Städtebaupreis, International Award for Architecture & Urban Design, Vienna, Austria, Special Merit, 1995
Bauhaus future, European Competition for a new Bauhaus-School in Dessau, Germany, Special Merit, 1994
Related documents
Education/Academic qualification
PhD, The University of Hong Kong, 2004
M.Ed, The University of Sydney, 2006
Dipl.Ing, The University of the Arts Berlin, 1995
External positions
Fellow, Architectural Science Association (ANZAScA)
2024 → …
Member, New Zealand Institute of Architects (NZIA)
2022 → …
Member, New Zealand Institute of Building (NZIOB)
2022 → …
Partner, Ars Electronica Linz GmbH
2021 → …
Assessor, Australian Research Council
2021 → …
Member, Visual Effects Society
2021 → …
Fellow, Association for Computer-Aided Architectural Design Research in Asia (CAADRIA)
2019 → …
FWF PEEK-Board Member (Design), Austrian Science Fund FWF
2019 → …
Assessor, Ministry of Business, Innovation and Employment
2015 → …
Visiting Professor, University of Sheffield
2014 → 2018
President, Architectural Science Association (ANZAScA)
2013 → 2020
Chair, Autodesk Industry Advisory Board
2013 → 2015
Member, Digital Architecture Design Association
2013 → …
Founding Member, buildingSMART HK
2013 → 2015
Member, Construction Industry Council
2012 → 2015
Chief Administrative Officer, Association for Computer-Aided Architectural Design Research in Asia (CAADRIA)
2011 → …
International and Mainland Affairs Committee, Hong Kong Institute of Urban Design (HKIUD)
2011 → …
Member, Hong Kong Institute of Building Information Modelling (HKIBIM)
2010 → 2020
Visiting Professor, Shenzhen University
2009 → 2010
President, Association for Computer-Aided Architectural Design Research in Asia (CAADRIA)
2008 → 2010
Fellow, Salzburg Global Seminar
2005 → …
Member, Berufsverband Freischaffender Architekten & Bauingenieure, (B.A.B.)
1998 → …
Research areas
- Architecture
- Digital Design
- Smart Heritage
- Digital Twin
- Participatory Design
- Manga
Keywords
- NA Architecture
- Digital Desgin
- Virtual & Augmented Environments
- Digital Heritage
- Sentimental City Design
- Computational architecture
- Smart Heritage
- L Education (General)
- Higher Education
- Digital Design Andragogy
- TA Engineering (General). Civil engineering (General)
- Architectural Technology
- Architectural Science
- Architecture
- Computer graphics
- Urban Digital Twin
- CIM
- Blockchain for the Construction Sector
- Computational Manga
- Real-time intelligent city simulations
- Web3
- BIM
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 5 Gender Equality
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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SDG 13 Climate Action
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SDG 15 Life on Land
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SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Local Voices in Climate Adaptation: Understanding Resident Perceptions and Informing Human-centred Climate Governance
Ren, Y. (PI) & Schnabel, M. A. (CoI)
15/04/26 → 31/08/26
Project: Internal Research Project
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Digital Intelligent Conservation and Adaptive Use of Urban and Rural Heritage
Schnabel, M. A. (PI), Zhai, B. (CoPI) & Varinlioglu , G. (CoI)
1/03/26 → 1/04/29
Project: Internal Research Project
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Strategic PGRS: Generative AI for Proactive Flood Response: A Decision-Making Framework for Resilient Cities
Ren, Y. (PI), Schnabel, M. A. (CoI), Yang, X. (CoI) & Sykes, O. (CoI)
20/01/26 → 1/02/29
Project: Internal Research Project
File -
Development Of Intelligent Energy-Efficient Control System For Building
Ma, W. (PI), Cheng, P. (CoI), Schnabel, M. A. (CoPI), Hao, J. (CoPI), Yang, S. (CoI) & Yun, H. (CoI)
1/12/25 → 1/01/27
Project: Governmental Research Project
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IITD-NZ Center: Building Code Checker Model on BIM Structural Models using AI
Muthuveerappan, C. (PI) & Schnabel, M. A. (PI)
1/07/22 → 31/12/24
Project: Governmental Research Project
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AI-Enabled Digital Twins in the Built Environment: A Bibliometric Review of Applications, Trends, and Future Directions
Wang, Y., Schnabel, M. A., Zhang, Y., Wang, K. & Guo, F., 16 Feb 2026, In: Buildings. 16, 4, 23 p., 809.Research output: Contribution to journal › Article › peer-review
Open AccessFile223 Downloads (Pure) -
Design East Show at CIFF 2026 Guangzhou
Jiang, L. (Designer), Song, Y. (Designer), Schnabel, M. A. (Developer), Parati, I., de Baan, J., Lo, C.-H. (Developer), Corti, E. & Wang, X. (Other), 18 Mar 2026Research output: Practice-based research output › Exhibition/ Event/ Festival › Curated works: Physical Exhibition/ Event/ Festival
Open AccessFile12 Downloads (Pure) -
Designing Intelligent Cities: AI, Speculative Futures, and Urban Regeneration
Schnabel, M. A., 15 Feb 2026, (Accepted/In press) In: China City Planning Review. 15 p.Research output: Contribution to journal › Article › peer-review
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Dialogue: On the Architectural, Opportunistic, and Evolving Suzhou in Flux: 对谈:当代苏州建筑的进取与创变
Schnabel, M. A., 20 Apr 2026, In: 建筑实践 Architectural Practice. 2026, 1, p. 17 1 p.Research output: Contribution to journal › Article
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Digital heritage futures - Editorial
Aydin, S., Schnabel, M. A., Chowdhury, S. & Di Giuseppantonio Di Franco, P., 2 Mar 2026, In: Frontiers in Computer Science. 8, 1812123.Research output: Contribution to journal › Editorial
Open Access
Activities
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The 2nd XJTLU-UNNC Conference 2026/The 7th UNNC Symposium on Architecture and Urbanism 2026:
Lei, Y. (Organiser), Chen, B. (Organiser), Zhang, Q. (Participant), Schnabel, M. A. (Participant), Kim, J. S. (Participant), Wang, X. (Participant), Ren, Y. (Participant), Yonto, D. (Participant), Kao, S.-Y. (Participant), Lin, L. (Participant), Cho, H. R. (Participant), Kim, K. (Participant), Zhao, X. (Participant), Wang, Y. (Participant), Xu, Y. (Participant), Chung, H.-C. (Participant), Sturup, S. (Participant), Lee, J. H. (Participant), Song, J. (Participant), Han, J. (Participant), Deng, W. (Organiser), Zhou, T. (Organiser), Hong, G. (Organiser), Wang, C. (Organiser), Qiu, D. (Participant), Cooper, E. (Participant), Wei, X. (Participant), Sun, J. (Participant), Chen, P. (Participant), Sun, L. (Participant), Yi, X. (Participant), Raffat, R. (Participant), Loo, Y.-M. (Participant), Zhang, Z. (Participant), Du, D. (Participant), Yang, X. (Participant), Liu, Y. (Participant), Lu, J. (Participant), Jian, H. (Participant), Ni, H. (Participant), Mao, Y. (Participant), Tian, Y. (Participant), Chen, J. (Participant), Feng, X. (Participant), Wu, Z. (Participant), Zhao, P. (Participant), Shaw, D. (Participant), Liu, J. (Participant), Tang, Y. (Participant), Hui, C. M. (Participant), Zhang, X. (Participant) & Santamouris, M. (Participant)
6 Jun 2026 → 7 Jun 2026Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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TEDx: The Future We Focus Into Being
Schnabel, M. A. (Keynote speaker)
18 Apr 2026Activity: Talk or presentation › Keynote Speech
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Intelligent Design Innovation Futures
Schnabel, M. A. (Keynote speaker)
18 Apr 2026Activity: Talk or presentation › Keynote Speech
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Immersive Design Legacies and Intelligent Futures: AI, Creative Technologies, and the Transformation of Design Education
Schnabel, M. A. (Keynote speaker)
17 Apr 2026Activity: Talk or presentation › Keynote Speech
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Smart Inclusive Transitions Suwon-Suzhou
Schnabel, M. A. (Keynote speaker)
3 Apr 2026Activity: Talk or presentation › Keynote Speech