Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Person Types
- Students
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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XIPUI Soft Science Programme 2025
Xun, J. (PI), Liang, W. (Team member), Ma, C. (Team member) & Lyu, Q. (Team member)
27/06/25 → 26/09/25
Project: Internal Research Project
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Avatars in Digital Marketing
Xun, J., Ma, C. & Liang, W., 14 Jan 2026, (Accepted/In press) The Palgrave Encyclopedia of Cyberpsychology. Palgrave Macmillan Ltd.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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The Role of Immersion and Digital Personas in Building Customer Loyalty in Metaverse Retailing
Ma, C., Xun, J., Ye, Z. & Hong, Y., 7 Jan 2026, (Accepted/In press) In: Journal of Research in Interactive Marketing.Research output: Contribution to journal › Article › peer-review
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“一带一路”背景下苏州跨境电商产业的创新发展研究
Translated title of the contribution :Research on the Innovative Development of Suzhou's Cross-Border E-Commerce Industry under the Belt and Road Initiative Research output: Book/Report/Edited volume › Commissioned report › peer-review
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Designing Loyalty in the Metaverse: How Immersion and Digital Personas Create Relationship Benefits (Best Doctoral Dissertation Award)
Ma, C., Xun, J., Ye, Z. & Hong, Y., 8 Oct 2025, Proceedings of the Logistics Research Network (LRN) 2025 China Conference.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development.
Xun, J., Fan, X., Liang, W. & Ma, C., Jan 2025, Chapter 3: IGI Global. 36 p.Research output: Book/Report/Edited volume › Book › peer-review
Open Access
Activities
- 1 Participating in an event e.g. a conference, workshop, …
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The First XJTLU-UoL-XJTU Postgraduate Research Joint Conference & 2025 XJTLU Postgraduate Research Symposium
Ma, C. (Participant), Xun, J. (Participant), Ye, Z. (Participant) & Hong, Y. (Participant)
19 Mar 2025Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …