Projects per year
Personal profile
Personal profile
Chaojie Ma is a PhD candidate at the University of Liverpool and Xi’an Jiaotong-Liverpool University. She holds a master’s degree in Entrepreneurship and Innovation from Xi’an Jiaotong-Liverpool University. Her research focuses on sustainable tourism, food heritage, and authenticity in digitally mediated tourism contexts, with particular interest in how platforms and AI shape tourists’ expectations, cultural representation, and responsible tourism practices. Her work combines perspectives from tourism studies, digital platforms, and spatial analysis to explore the relationship between local culture, technology, and destination development.
Person Types
- Students
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Bridging Academia and Industry: Advancing Talent Management through Collaborative Research and Syntegrative Projects
Chen, S.-H. (PI), Tian, S. (CoPI), He, T. (Team member), Ahmed, F. (Team member), Seedorf, S. (Team member), Zhu, Y. (Team member), Tan, A. H. P. (Team member), Su, J. (Team member), Ke, Y. (Team member) & Ma, C. (Team member)
1/08/25 → 31/08/27
Project: Internal Research Project
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Digital Transformation in SMEs: How Strategic Orientation and Digital Capabilities Drive Value Creation and Innovation
Chen, S.-H., Ma, C., Ke, Y., Schreier, C. & Farrar , J., 2026, (Accepted/In press) 21st European Conference on Innovation and Entrepreneurship（ECIE）.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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From Identity Crisis to Emergent Entrepreneurial Identity: A Qualitative Study on Project-Based Learning in Entrepreneurship Education
He, T., Ke, Y., Chen, S.-H. & Ma, C., 2026, (Accepted/In press) 13th International Conference on Education and Psychological Sciences (ICEPS) .Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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From knowing to doing: How industry project-based learning shapes the entrepreneurial mindset
Chen, S.-H., Ke, Y., Ma, C., Ahmed, F., He, T. & Day, M. J., 20 May 2026, In: International Journal of Management Education. 24, 3, 101452 - SSCI Q1 (Management).Research output: Contribution to journal › Article › peer-review
Open Access -
Help or Hindrance? Examining the Role of Generative AI in Shaping Students' Entrepreneurial Mindsets
Ma, C., He, T. & Chen, S.-H., 2026, In: International Journal of Management Education. 24, 3Research output: Contribution to journal › Article › peer-review
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The dark side of generative artificial intelligence: ethical pitfalls, societal risks, and a research agenda for responsible innovation
Ma, C., Yang, S., He, T., Chen, S.-H. & Xu, B., 21 May 2026, A Research Agenda for Responsible Innovation. Edward Elgar Publishing, p. 89-112Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review