Projects per year
Personal profile
Personal profile
Dr. Zhe Lin is an assistant professor of marketing at International Business School Suzhou (IBSS) of Xian Jiaotong-Liverpool University (XJTLU). His research interests lie in the areas of platform economy, dynamic pricing, influencer marketing, and two-sided markets, with a recent focus on the applications of generative AI in marketing research. His research outputs are available at Google Scholar and SSRN.
Research interests
Substantive: Platform Economy, Two-sided Market, Influencer Marketing, Generative AI
Methodological: Causal Inference, Econometrics, Machine Learning, Structural Models
Experience
Assistant Professor of Marketing, XJTLU, 2022-present
Teaching
IOM006 Trends in Marketing and Information Technology
IOM402 Marketing Management
Awards and honours
President Graduate Fellowship, National University of Singapore 2017 -2021
ISMS Doctoral Consortium Fellow 2021
AMA-Sheth Foundation Doctoral Consortium Fellow, Indiana University 2021
Related documents
Education/Academic qualification
Ph.D. in Quantitative Marketing, National University of Singapore, 2022
M.S. in Computer Science, Fudan University, 2014
B.Eng. in Computer Science, Shandong University, 2011
Research areas
- Quantitative Marketing
- Platform Economy
- Influencer Marketing
- Two-sided Markets
- Generative AI
- Large Language Models
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Investigating the Impact of Social Media Influencers in the Digital Economy
Lin, Z. (PI)
1/01/24 → 31/12/26
Project: Internal Research Project
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Research on the structural changes in the supply and demand sides of the Suzhou second-hand housing market under the new situation and strategies for preventing and resolving systemic risks
Zhao, S. (PI) & Lin, Z. (Team member)
31/05/24 → 15/09/24
Project: Governmental Research Project
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A research program for dynamic pricing, buyer visits and platform leakage in the resale house market
Lin, Z. (PI)
25/09/23 → 1/10/25
Project: Internal Research Project
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The geographical spillover effect of a house purchase deregulation policy: Evidence from a quasi-experiment in China
Lin, Z., Moreira, F., Zhao, S. & Gao, S., 14 Aug 2025, In: China Finance Review International.Research output: Contribution to journal › Article › peer-review
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Topic-aware most influential community search in social networks
Teng, L., Wang, Y., Lin, Z. & Yu, F., 9 Apr 2025, In: Neurocomputing.Research output: Contribution to journal › Article › peer-review
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Conditional random fields for image region labeling with global observation
Lin, Z., Chan, W., He, K., Zhou, X. & Wang, M., 2013, Advances in Multimedia Information Processing, PCM 2013 - 14th Pacific-Rim Conference on Multimedia, Proceedings. Springer Verlag, p. 586-597 12 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 8294 LNCS).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
1 Citation (Scopus)
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PhD supervision of Mr. Yanbo Li
Qian, L. (Supervisor), Liu, M. (Co-supervisor) & Lin, Z. (Co-supervisor)
Sept 2025 → Aug 2029Activity: Supervision › PhD Supervision
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Buyer Viewing Visits and House Pricing: Evidence from the Resale Housing Market
Zhe Lin (Speaker)
12 Jun 2025 → 15 Jun 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Organic Content, Embargoes, and Quality Obfuscation: Evidence from the Gaming Industry
Zhe Lin (Speaker)
11 Apr 2025 → 13 Apr 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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The Geographical Spillover Effect of a House Purchase Deregulation Policy: Evidence from a Policy Experiment in China
Zhe Lin (Speaker)
27 Jun 2024 → 29 Jun 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Dynamic Pricing in the Resale House Market: The Effect of Buyer Viewing Visits and House Relisting
Zhe Lin (Speaker)
20 Jun 2024 → 22 Jun 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar