Projects per year
Personal profile
Personal profile
Yu Sheng received her BFA from California College of the Arts, and MFA from Maryland Institute College of Art. She has professional expertise in arts and design, especially in skills for User Interface and User Experience Design (UI/UX), Corporate Identity, Branding, and Motion Graphics Design. As a designer, she has taken the leading role in design projects for clients including Shanghai Disney, Bvlgari, Starbucks, Ferrero and participated in several global design projects via cooperation with designers from the U.S, U.K and Europe. As a university lecturer, Echo has been teaching professionally on modules like interaction design, motion design and other graphic design related programs for four years. She has also advised students on projects of creating digital prototypes, making 2D and 3D animations, and designing culture and creative products.
Research interests
Visual Communication Design, Motion Graphics, UI/UX, AI-Assisted Visual Storytelling
Experience
Graphic Designer, Chinese Culture Foundation, (San Francisco, U.S), 2013-2014
Design Director, Meechao, Inc. (Suzhou, China), 2016-2017
Art Director, Angelini Design (Italy) (Shanghai, China), 2017-2018
Full-time Lecturer, College of Applied Technology, Soochow University, 2018-2021
Teaching
FTA120 Introduction to Visual Communication
FTA 122 Motion Graphics
FTA 003 Explore Creativity in Digital Media Arts
FTA 129 Computer Applications for Digital Media Arts
Education/Academic qualification
BFA, California College of the Arts, 2009-2013
MFA, Maryland Institute College of Art, 2014-2016
Research areas
- Visual Communication Design
- Motion Graphics
- UI/UX
- AI-assisted Visual Storytelling
- AI-enhanced Art Education
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Enhancing Student Multimodal Engagement with Suzhou's Cultural Heritage through Artificial Intelligence-Generated Content (AIGC)-Assisted Digital Storytelling
Meng, Y. (PI), Sheng, Y. (CoI), Quadir, B. (CoI) & Dong, Y. (CoI)
1/07/25 → 30/06/28
Project: Internal Research Project
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The comprehensive solution for integrating artificial intelligence into the cultivation of talent in art-related majors.
Shen, J. (PI), Sheng, Y. (CoPI), Yang, Y. V. (CoPI), Leng, T. (CoPI), Zhang, Q. (CoPI) & Li, N. (CoPI)
9/01/25 → 8/01/31
Project: Collaborative Research Project
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School Mental Health Implementation and Evaluation （SHINE_CHINA）- A Digital (Intelligent) Curriculum Platform Targeting Teachers and Parents
Sheng, Y. (CoPI)
1/01/25 → 31/12/28
Project: Collaborative Research Project
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Empowering Creativity: AI-Assisted Character Creation for Intellectual Property Innovation
Sheng, Y. (PI)
1/07/24 → 31/12/26
Project: Internal Research Project
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Bridging the Mental Health Knowledge Gap: Developing an AI-Enhanced Mental Health Literacy Platform for Teachers and Parents in XJTLU Affiliated Schools
Wen, R. (PI), Yan, R. (CoPI), Purwanto, E. (CoPI), Jin, L. (CoPI), Rehman, A. (CoPI), Sheng, Y. (CoPI) & Wu, M. (CoPI)
1/06/25 → 31/12/25
Project: Collaborative Research Project
Research output
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简一炻美术馆3 号馆“陶瓷美——纹理之美”二维动画设计制作项目
Translated title of the contribution :2D exhibition animation for *The Beauty of Ceramics—The Beauty of Texture*, for Gallery No.3 at the Jian‑Yi‑Shi Museum Research output: Practice-based research output › Digital, Visual or Audio-visual Creative Work › Recorded/rendered creative work: Digital creative work
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阳光中国项目动画组负责人
Sheng, Y. (Designer), 24 Jun 2026Research output: Practice-based research output › Digital, Visual or Audio-visual Creative Work › Recorded/rendered creative work: Digital creative work
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Digital Media Arts 6th Exhibition: Resonance
Sheng, Y. (Designer), 10 Dec 2025Research output: Practice-based research output › Exhibition/ Event/ Festival › Curated works: Physical Exhibition/ Event/ Festival
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Navigating New Territories in Cultural Preservation through AIGC-Assisted Storytelling
Meng, Y. & Sheng, Y., 2025, Claimed Territories: 38th InSEA World Congress 2025 E-Proceedings.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding
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关于加强苏州市对外宣传类英文网络媒体建设的政策建议
Translated title of the contribution :Policy Recommendations for Improving Suzhou's International Publicity-Oriented English-Mediated Websites Research output: Chapter in Book or Report/Conference proceeding › Chapter
Activities
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Developing a Reflective Generative AI Toolkit for Undergraduate Digital Media Arts Practice
Sheng, Y. (Supervisor)
15 Jun 2026 → 26 Aug 2026Activity: Supervision › Completed SURF Project
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2026 Second International Conference on Artificial Intelligence and Education (ICAIE 2026)
Sheng, Y. (Speaker)
14 May 2026Activity: Talk or presentation › Presentation at conference/workshop/seminar
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When AI Fits the Task: Examining Student Engagement in AIGC-Supported Digital Storytelling
Meng, Y. (Speaker), Sheng, Y. (Speaker) & Quadir, B. (Speaker)
13 May 2026 → 15 May 2026Activity: Talk or presentation › Presentation at conference/workshop/seminar
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