Projects per year
Personal profile
Personal profile
Yu Sheng received her BFA from California College of the Arts, and MFA from Maryland Institute College of Art. She has professional expertise in arts and design, especially in skills for User Interface and User Experience Design (UI/UX), Corporate Identity, Branding, and Motion Graphics Design. As a designer, she has taken the leading role in design projects for clients including Shanghai Disney, Bvlgari, Starbucks, Ferrero and participated in several global design projects via cooperation with designers from the U.S, U.K and Europe. As a university lecturer, Echo has been teaching professionally on modules like interaction design, motion design and other graphic design related programs for four years. She has also advised students on projects of creating digital prototypes, making 2D and 3D animations, and designing culture and creative products.
Research interests
Visual Communication Design, Motion Graphics, UI/UX, AI-Assisted Visual Storytelling
Experience
Graphic Designer, Chinese Culture Foundation, (San Francisco, U.S), 2013-2014
Design Director, Meechao, Inc. (Suzhou, China), 2016-2017
Art Director, Angelini Design (Italy) (Shanghai, China), 2017-2018
Full-time Lecturer, College of Applied Technology, Soochow University, 2018-2021
Teaching
FTA120 Introduction to Visual Communication
FTA 122 Motion Graphics
FTA 003 Explore Creativity in Digital Media Arts
FTA 129 Computer Applications for Digital Media Arts
Education/Academic qualification
BFA, California College of the Arts, 2009-2013
MFA, Maryland Institute College of Art, 2014-2016
Research areas
- Visual Communication Design
- Motion Graphics
- UI/UX
- AI-assisted Visual Storytelling
- AI-enhanced Art Education
Person Types
- Staff
Fingerprint
Dive into the research topics where Yu Sheng is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
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Enhancing Student Multimodal Engagement with Suzhou's Cultural Heritage through Artificial Intelligence-Generated Content (AIGC)-Assisted Digital Storytelling
Meng, Y. (PI), Sheng, Y. (CoI), Quadir, B. (CoI) & Dong, Y. (CoI)
1/07/25 → 30/06/28
Project: Internal Research Project
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Bridging the Mental Health Knowledge Gap: Developing an AI-Enhanced Mental Health Literacy Platform for Teachers and Parents in XJTLU Affiliated Schools
Wen, R. (PI), Yan, R. (CoPI), Purwanto, E. (CoPI), Jin, L. (CoPI), Rehman, A. (CoPI), Sheng, Y. (CoPI) & Wu, M. (CoPI)
1/06/25 → 31/12/25
Project: Collaborative Research Project
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Empowering Creativity: AI-Assisted Character Creation for Intellectual Property Innovation
Sheng, Y. (PI)
1/07/24 → 30/06/26
Project: Internal Research Project
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The current situation, existing problems, and countermeasures of Suzhou's external cultural propaganda network media from the perspective of cultural security and cross-cultural perspectives
Shen, J. (PI), Sheng, Y. (Team member) & Li, N. (Team member)
18/05/20 → 30/09/20
Project: Governmental Research Project
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关于加强苏州市对外宣传类英文网络媒体建设的政策建议
Translated title of the contribution :Policy Recommendations for Improving Suzhou's International Publicity-Oriented English-Mediated Websites Research output: Chapter in Book or Report/Conference proceeding › Chapter
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Learning for Adaptation An edusemiotic perspective on intercultural communication competence
Shen, J., Sheng, Y. & Zhou, Y., 25 Nov 2020, In: Chinese Semiotic Studies. 16, 4, p. 603-625 23 p.Research output: Contribution to journal › Review article › peer-review
2 Citations (Scopus) -
Umwelt-Semiosis: A Semiotic Perspective on the Dynamicity of Intercultural Communication Process: A Semiotic Perspective on the Dynamicity of Intercultural Communication Process
Shen, J., Sheng, Y. & Shen, X., 1 Jun 2020, In: Language and Semiotic Studies. 6, 2, p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
Open Access
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38th InSEA World Congress
Sheng, Y. (Speaker) & Meng, Y. (Speaker)
24 Jul 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Enhancing Visual Storytelling in Character Animation with AI-Generated Content (AIGC)
Yu Sheng (Supervisor)
1 Jun 2025 → 28 Aug 2025Activity: Supervision › Completed SURF Project
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Exploring the Potential of Artificial Intelligence-Generated Content (AIGC) in Cultural Creative Product Design
Yu Sheng (Supervisor)
1 Jun 2024 → 29 Aug 2024Activity: Supervision › Completed SURF Project